The Square Olive

  • Identity
  • Packaging
Close-up of The Square Olive bottle label
The Square Olive Fruttato bottle
The Square Olive Original bottle

Identity and packaging design for The Square Olive.

The logo and naming are a playful twist on the shape of an olive, to make the product, company and logo memorable. Along with a contemporary clean design that represent the purity of the product, the colours were carefully chosen to invoke a sense of connection to the product, the olive tree and to the earth itself.

Close-up of The Square Olive Original bottle
The Square Olive bottles together

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